Engaging Story

Gove Green used to target residential solar market. And that’s why I wrote my Persona Pain-Gain Map on this basis. However, Gove Green has pivoted our target market to the commercial solar market, aiming to attract small to medium businesses in Massachusetts.

 

The Engaging Story

 

Do you know that solar power is becoming a new fashion in Massachusetts? Yes. You didn’t hear it wrong. It is Massachusetts, not California or states from west coast. And it is the NEW fashion. Even though Massachusetts doesn’t enjoy the same amount of sunlight as California, solar power becomes very popular here. The reason is of course the high utility fees in Massachusetts that other states can’t compete with. Massachusetts is known as its long history of liberty and great knowledge. It has many top universities with many talents who want to change the world. Imagine you are a graduate from MIT or Harvard. You have a start-up company which has 15 employees. You rent a two-floor building as your office near Boston area. The business has just begun. Your idea got great attentions and you want to bring it to the whole world in the next two years. However, the high cost of electricity in Massachusetts has nearly caused the company to close the doors, especially during the phase that your company hasn’t made any revenue. You think of the problem every day hoping to find a solution that can cut your electricity bill while keeping the normal usages. This is a pretty common phenomenon in not only IT start-ups but also other businesses such as manufacturers in Massachusetts. One day, you hear a great thing called solar power which can bring your electricity bill down to half of it used to be. What exciting news! What’s more, this company called Gove Green has a special solar panel that can not only cut your electricity bill to half but also provide heating and cooling service at the same time. You now get an extra saving on the top of the 50% cut on the bill by installing Gove Green's solar panel. Now you can sit in your chair and relax and what’s more important, you can now focus on the development of your company, but not your utility bills.