Persona Pain-Gain Map

Since I just reformed a business plan group with a new product. I still need time to communicate with my new team members and get to know the product. I will post the Persona Pain-Gain Map for that product later. For now, the following map is for my own business new idea.

Ting is a 23-year-old International student who has just been admitted to WPI. She has already spent several days on Craigslist trying to find an apartment and roommates. She has no clue of where to start and what to look at.

Pain	Gain
Spend all day online on different websites searching renting information and found no valuable information.	Easy interface of all renting information in one website. Comprehensive information in one profile of a house.
Afraid of landlord hiding information and be cheated by landlord.	Providing past tenants’ reviews on the house
Stay up whole night worrying about how to fit into the new environment.	Create online social circle of people who live around neighborhood
Information online are provided only by landlord.	Multiple information channels of houses and apartments

For people who are looking for apartments or house to rent in Worcester area, who has the need of finding the best suitable house, getting familiar with the neighborhood and making friends.

Worcester House and Apartment Social Network (Whas Network) is a house renting website and social network that gives each house in Worcester area an ID account, creates profiles for houses and apartment including basic information, tenant reviews and neighborhood information, and provides renting services. Houses and apartments that are in the same area can be included in a same circle. Past and current tenants can update news and statuses of what’s going on in the house and invite people in the neighbors to join the activities.

Unlike other house renting companies’ website, the product has the unique differentiation that gives house and apartment identity. Customers can not only acquire house information and make renting decisions on the website; but also fulfill their social networking needs.