Saturday, September 29, 2012

Persona Pain-Gain Map for Gove-Hybrid


Mike is a 35-year-old career man who has just had this second kid born, living in Massachusetts. Mike’s first kid is going to the first grade next year. He is choosing between several schools in the community. His wife used to work. But she quitted her job to look after the children. Also, he is still paying the debts for the house and his car. Right now, Mike is thinking of cutting down their usages on household to save money and even let his wife go back to work. He talked with his friends with his difficulties. His wife asked suggestions from the neighbors on how to save money. What they got are suggestions like using coupon, selling the car and choosing a cheaper school. Mike struggles between saving money and offering the best to his family.

Mike wants to figure out a best cost-saving plan for his family while keeping his life quality the same level as before. Gove-Hybrid is the best solution for these people who have economic struggles.

For residential home owners who are interested in decreasing and/or eliminating their electric and heating bills. Gove-Hybrid is a Green renewable energy solar panel that captures electricity and heat. Unlike Sun Bug, One Block Off the Grid or Solar City, this product heats and powers your home up to 15% more efficiently.


Pain
Gain
When he arrived home from a hard working day, he received several bills and he’s short on money.
He will get a check from Mass Electric every month for the reward of using solar panel.
He stays up whole night thinking of how to cut down household costs.
Gove-Hybrid solar panel will power the home up to 15% more efficiently.
He has to limit electricity and heat usage of the home all the time to save money.
One time installation and saving money forever.
Short on cash
Available for financing

3 comments:

  1. Menting..I think this product idea is a good start, and many people face the same struggles…a question I have is how this would help heating costs? I guess more specifically how would it help with people who heat with oil? Or is the system so efficient that it would be cheaper to heat strictly with electricity versus any other heating system? And of course there is the question of how much the initial cost of installing the system would be and how long before a customer would see a return on their investment…again as a homeowner…it sounds like something I might be interested in since I spend a lot of money on electricity because of the pump for the pool, central AC and the irrigation system during the summer months…looking forward to hearing more about it!

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  2. First I have to compliment on the description of the household situation. You did a great job at setting up a scenario that is very realistic...and I love the fact that Mike is taking the responsibility to ensure they are being as efficient as possible. I think more and more households will be heading in this direction, not just for cost cutting but to also do their part to help minimize energy usage.

    With respect to your claim of 15 percent cutting, how was this derived? Is that the maximum a person can expect to save or an average? This would be important to me in determining whether I would use this tool or look for something that could potentially gain even higher efficiencies. I can't wait to hear more about this and the process that it goes through to save people money, great idea!

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  3. It is a great idea to have a table listing the main pain and gain points. The product has the potential to improve customer's living standards while also reducing carbon footprint. With the tax credit and 15% cost cutting, you should have an easier time to find new customers.

    I have the same questions as Tanya and Carmin about the details of the product. As a potential customer, I would be weary about a claim of higher efficiency when comparing with existing products. Since this is a new product, you may need a third party to certify your claim of 15% improvement. As an engineer, I am also curious how you would achieve this improvement. Maybe it would be nice to mention the new technology that you are developing. Additionally, I am not totally sure that by giving customers like Mike a 15% cut in their heating bills would really improve their living as you listed in the pain-gain table.

    Overall though it is a great idea targetting the green energy area.

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